Our product categories
Here is a selection of the products we offer. Click on the image or scroll down to learn more about them.
Beauty and hair accessories
This is our highest-selling product category, with products available in most grocery stores nationwide.
The range includes basic items such as brushes, combs, and products for manicures, pedicures, and spa treatments, as well as a wide selection of trendy hair accessories—including hair ties, clips, barrettes, and headbands. Staying on top of trends and fashion is essential in this category, so we focus on continuously developing our product range. We adapt to the seasons and refresh the entire assortment four times a year. This results in a total of between 1,300 and 1,400 different products annually. Thanks to the high turnover, we use price groups with associated EAN codes; this simplifies inventory management in stores' database systems and eliminates the need to handle price adjustments or changes in EAN codes. We manufacture high-quality products and certify all raw materials. Bijouterie and accessories Our range includes a modern collection of costume jewelry updated according to season and current trends. Customers can find fashionable jewelry and accessories for all occasions at very reasonable prices. All jewelry is nickel-free and allergy tested.
Greeting cards
It's more than just cards. It's a concept.
We are Scandinavia's leading greeting card supplier. For over 50 years, we have produced cards and helped millions of people share care and joy with their loved ones. Our creative designers collaborate with artists worldwide to create cards for every occasion. Our broad assortment includes collections tailored for both specialty stores and supermarkets, as well as discount retailers. We offer one of the largest selections of greeting cards on the market.
Office supplies
We are one of Scandinavia's largest suppliers of office materials.
We sell high-quality products under our own brands, Backemarks and Writer, with a wide range of basic items featuring trendy designs and durable materials. We also partner with many well-known brands to offer a complete and balanced selection for the home office.
Toys
Our toy range is specially tailored for the grocery trade, balancing quality, price, and turnover speed.
We offer both trendy products and a wide variety of branded and traditional toys. Regardless of shelf space, we ensure a balanced mix of toys for both boys and girls, as well as games, cards, and much more. The assortment is regularly updated to keep shelves stocked with new items. All products have a price group code to simplify database management. We apply strict quality controls; all products are CE-marked and fully comply with EN71 standards. This gives you confidence that the products in your store meet all Norwegian standards and regulations.
Mobile accessories
A high-quality, wide-ranging selection of mobile charging products with various cable lengths and charging speeds.
The range includes Apple-compatible products, officially approved and licensed by Apple, as well as options for Android phones. Products are well-tested, safety-checked, and environmentally packaged. They are designed for maximum durability and minimal space usage. All meet safety requirements. We offer products for both Android and Apple devices.
Party supplies
When it comes to parties, we're experts!
We provide a broad and comprehensive range designed to make every celebration a success. Our products are sold under the "Happy Party" brand and include everything from traditional bestsellers to niche items. For major product launches, we also offer licensed products, such as Disney-themed items. Our products are suitable for both children's parties and adult events and can be easily combined to create a cohesive, festive atmosphere. Our range includes flags, balloons, cake candles, disposable tableware, and confetti. All party products meet applicable European safety standards.
Gift wrapping
We offer a carefully selected range of everything needed to create elegantly wrapped gifts.
The clear product presentation makes it easy for customers to match colors. Our gift wrapping range covers all festive occasions and is updated several times a year to suit the season, ensuring variety and a fresh look. We provide a variety of styles and finishes to meet our customers' diverse preferences.
Stickers
We offer both unique "Pictura designs" created in our studio and licensed stickers featuring popular characters from, for example, Disney.
Packaging in various colors complements our stickers, enhancing the overall visual impact. We have stickers with glitter, foil, holographic foil, foam, rolling eyes, magnets, and much more.
Sewing and shoe care
Sewing supplies
This is the original range from when FALK was founded in 1931. We have developed a selection tailored for the grocery trade, with all products delivered in blister packs. The range covers essential basics such as sewing thread, sewing machine needles, hand needles, measuring tapes, safety pins, hat pins, elastic bands, and more. The range requires only a 45 cm wide section or a single grid panel measuring 70 x 90 cm. It complements our shoe care range well; together, they form a complete 90 cm wide section.
Shoe care
This category includes shoe polish, quick shine products, waterproofing spray, shoelaces, insoles, shoehorns, brushes, polishing sponges, cloths, shoe trees, heel protectors, and more. It offers a comprehensive selection of shoelaces, insoles, and care products. The range is space-efficient, as all insoles are cut-to-size models. Shoe care naturally complements sewing supplies and creates an attractive display when presented together.
Winter textiles
The range includes hats, mittens, fingerless gloves, half-gloves, headbands, and gloves for snowboarding and alpine skiing.
These are high-quality products in a category we have developed over many years. All lined products feature genuine Thinsulate insulation. Unless otherwise requested, items are delivered on rotating racks and form a complete assortment for men, women, boys, and girls. Our representatives maintain the racks throughout the season, just as with our other product categories. Restocking ends in late February or early March unless otherwise agreed. After the season, a discount plan applies. Products are marked with price codes (nine price categories).
Note: These products cannot be ordered through the webshop; please contact customer service.
Sunglasses and reading glasses
SUNGASSES
All our sunglasses are CE-marked. They provide 100% protection against harmful UVA and UVB rays and 50% protection against infrared radiation (IR). We offer a wide range of styles for both adults and children. Our collections are based on visits to fashion fairs, where we select new styles for each season.
READING GLASSES
Our reading glasses meet the UV 400 standard and come in strengths corresponding to categories 1 to 3. The lenses are made of CE-approved acrylic and are optically centered—unlike some cheaper alternatives. Glasses are marked with price categories and come with a matching case. We offer discounts on sunglasses at the end of the season. Prices range from 39 to 119 NOK.
Kitchen equipment
Kitchen equipment is another major product category and includes most essentials needed in the kitchen.
Our range includes basic items such as kitchen utensils, pots, pans, baking tools, glasses, cutlery, and more. We also regularly offer a selection of seasonal promotional products—for example, items for making juice and jam, Christmas baking, and similar.
Pet accessories
The pet accessories range includes everything needed for daily care and maintenance of dogs and cats, as well as a selection of products for birds and aquariums.
The selection includes food bowls, brushes, shampoos, leashes, collars, grooming scissors, with a strong focus on toys and much more. The range has been carefully chosen to include the best-selling products typically found in pet stores. All products are tested and CE-marked in accordance with applicable laws and regulations.
Electrical items
Our electrical product range is extensive and especially adapted for the grocery trade.
This category includes extension cords, power strips, switches, wall sockets, lamp holders, mounting accessories, smoke detectors, installation cables, TV/video cables, SCART cables, and data cables. We place great emphasis on quality assurance in this category and source products from one of Europe's leading manufacturers. The supplier is also market leader in the professional segment and performs quality checks on all products before they enter our warehouse. (All products are NEMKO approved.)